{"id":11146,"date":"2023-11-08T14:23:22","date_gmt":"2023-11-08T14:23:22","guid":{"rendered":"https:\/\/infundpros.com\/business\/perdue-is-selling-chicken-feed-to-humans-to-combat-criticism-about-bird-treatment\/"},"modified":"2023-11-08T14:23:28","modified_gmt":"2023-11-08T14:23:28","slug":"perdue-is-selling-chicken-feed-to-humans-to-combat-criticism-about-bird-treatment","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=11146","title":{"rendered":"Perdue is selling chicken feed to humans to combat criticism about bird treatment"},"content":{"rendered":"<div data-editable=\"content\" itemprop=\"articleBody\" data-reorderable=\"content\">\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clooe794f000r46no5uf20ee4@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      Perdue believes it has a clever way to combat criticism about chicken production: sell humans practically the same food it feeds its chickens.<strong> <\/strong>\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloofdnrk00073b6hmj5jyx0v@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      The company has created \u201cChix Mix,\u201d a new snack that is \u201cmade from most of the same ingredients\u201d that\u2019s in the company\u2019s chicken feed.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clooggqk5000y3b6hwd3yyhoz@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      The stunt promotes Perdue\u2019s vegetarian and antibiotic-free chicken feed, because the company said in a release that consumers have become \u201cincreasingly interested in the health and quality of the foods they eat.\u201d\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloogrjgz001a3b6h5jjh6s5m@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      Chix Mix likely isn\u2019t going to become a revenue driver for the 103-year-old brand. Instead, Chix Mix is designed as a marketing opportunity as the industry faces controversy about antibiotics in chicken feed and treatment of its animals.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clooh1sus001d3b6hwqa40eze@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      Perdue\u2019s chicken feed contains grains, primarily consisting of corn and soybeans and is mixed with vitamins, minerals and amino acids to \u201censure a nutritionally balanced diet,\u201d according to its website. Unlike some of its competitors, Perdue does not use antibiotics in its the vast majority of its chicken feed.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloog1jy0000l3b6hj6tzz1au@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      Chix Mix is similar: The snack contains corn, wheat puffs and edamame, but with a dash of barbecue spices \u201cjust for humans,\u201d a release said. Humans can order the limited-edition snack for free on November 17 at 12:00 pm ET.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloog7npe000p3b6hub2kq1u1@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      In 2014, Perdue removed \u201croutine use of all human antibiotics\u201d amid concerns that they could be putting human health at risk. Other chicken producers, like Tyson Foods, enacted similar policies around the same time.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloogfnmi000r3b6hwl9c0egg@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      The food industry had been under pressure from consumers and public safety advocates to come up with alternative ways to keep poultry healthy. The use of antibiotics to treat sick chickens, making the medicine less effective in humans, raised concerns about contributing to the spread of drug-resistant bacteria.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clooghmgf00143b6h9qb7bx23@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      However, the removal of human antibiotics hasn\u2019t been a successful initiative for Tyson \u2014 a fact that Perdue notes on the Chix Mix site with a veiled knock at its \u201cbiggest competitor\u201d without specifically naming them.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clooghavg00103b6hxo3ffjcr@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      Tyson, the country\u2019s largest poultry producer, recently announced that it will once again use certain antibiotics in its chickens, eight years after it announced plans to ditch the drugs in some of its production and slapped a \u201cno antibiotics ever\u201d label on its packaging.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clooghiyx00123b6h97pl2bip@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      The company said the antibiotics it plans to use in chicken production are not important to the treatment of humans. About half of US poultry farmers use some form of antibiotics to help keep chickens healthy, it also noted.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/clool75es00003b6h780zgdan@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      In many chicken farms, the animals are raised in crowded and unsanitary conditions and can be prone to disease. Perdue\u2019s release pointedly notes that its chickens \u201clive in clean environments, have places to perch and plenty of room to move, all of which contribute to them staying healthy.\u201d\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloogmuze00163b6hr0rjwzsh@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      Packaging for Tyson chickens will begin using a \u201cno antibiotics important to human medicine\u201d label by the end of this year. That standard, recognized by the USDA and the World Health Organization, allows for the use of antibiotics that are not crucial to the treatment of human diseases.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloofw9wf000f3b6hz3wizpab@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      For Perdue, selling Chix Mix is a way to partially remind people of Tyson\u2019s change as they begin to see its rival\u2019s new antibiotic label.\n  <\/p>\n<p class=\"paragraph inline-placeholder\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cloogpe9b00183b6hmwiyvhmm@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n      \u201cWe believe you are what you eat, and at a critical point in time when competitors are going back to using preventative antibiotics, we want to reinforce our commitment to feeding our chickens, and your family, clean food,\u201d said David Zucker, executive vice president of marketing at Perdue, in the Chix Mix press release.\n  <\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.cnn.com\/2023\/11\/08\/food\/perdue-chix-mix-launch\/index.html\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perdue believes it has a clever way to combat criticism about chicken production: sell humans practically the same food it feeds its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-11146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perdue is selling chicken feed to humans to combat criticism about bird treatment | inFundPros<\/title>\n<meta name=\"description\" content=\"Perdue believes it has a clever way to combat criticism about chicken production: sell humans practically the same food it feeds its chickens. 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