{"id":12452,"date":"2023-11-11T03:26:45","date_gmt":"2023-11-11T03:26:45","guid":{"rendered":"https:\/\/infundpros.com\/business\/hollywood-snaps-back-into-action-after-actors-reach-deal-to-end-strikes\/"},"modified":"2023-11-11T03:26:45","modified_gmt":"2023-11-11T03:26:45","slug":"hollywood-snaps-back-into-action-after-actors-reach-deal-to-end-strikes","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=12452","title":{"rendered":"Hollywood snaps back into action after actors reach deal to end strikes"},"content":{"rendered":"<div>\n<p>Stay informed with free updates<\/p>\n<p class=\"article__content-sign-up-topic-description\"><span>Simply sign up to the <!-- -->Media<!-- --> myFT Digest &#8212; delivered directly to your inbox.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=5a180579-a811-4100-8eeb-861591a5af12&amp;concept-id=b3deeebe-5f46-4b98-b6d4-4209c76e3086\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>After six months of strikes, Hollywood is buzzing again. Almost as soon as the actors\u2019 union on Thursday declared an end to its record 118-day strike, directors, producers, publicists and actors started racing to make up for lost time.\u00a0<\/p>\n<p>Directors began trying to reassemble far-flung casts to resume shooting on films that were halted in the spring. With actors now able to promote movies again, plans were activated for stars to appear at glitzy premieres and marketing campaigns leading into the awards season.\u00a0<\/p>\n<p>\u201cEveryone is just grinding right now,\u201d one Hollywood publicist said on Thursday. \u201cIt\u2019s so much work, but it\u2019s wonderful.\u201d\u00a0<\/p>\n<p>The strike was the longest by actors in Hollywood history, as the SAG-AFTRA union clashed with studios over issues including the use of artificial intelligence-generated \u201cdigital doubles\u201d and demands by performers for higher payments from streaming services.\u00a0<\/p>\n<p>The union\u2019s 160,000 members were set to vote the deal through on Friday, ending a strike in which actors picketed alongside members of the Writers Guild for the first time since 1960. The writers reached their own deal with studios in September.\u00a0\u00a0<\/p>\n<figure class=\"n-content-image n-content-image--full\"><picture><source media=\"(min-width: 700px)\"  width=\"1986\" height=\"1324\"><\/source><source media=\"(max-width: 490px)\"  width=\"1760\" height=\"1760\"><\/source><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/infundpros.com\/wp-content\/uploads\/2023\/11\/https:\/\/d1e00ek4ebabms.cloudfront.net\/production\/135c3bbc-3451-4d7e-ad46-9b049e1e117a.jpg\" alt=\"Fran Drescher at the SAG-AFTRA picket line in Downtown, Manhattan\" data-image-type=\"image\" width=\"1986\" height=\"1324\"><\/picture><figcaption class=\"n-content-picture__caption\"><span>Actress Fran Drescher led the SAG-AFTRA union against the industry\u2019s most powerful leaders<\/span><span> <!-- -->\u00a9 Jose Perez\/Bauer Griffin\/GC Images\/Getty<\/span><\/figcaption><\/figure>\n<p>The SAG-AFTRA union, led by actress Fran Drescher, tapped into the energy of an emboldened US labour movement and pushed hard in negotiations with a group representing studios. She faced off against the industry\u2019s most powerful leaders, including Disney chief executive Bob Iger and Netflix co-CEO Ted Sarandos, who at one point called off talks over her demands for a new source of income from streamers.\u00a0<\/p>\n<p>Drescher had argued that actors should receive a cut of streaming services\u2019 revenue. The studios flatly rejected the demand but ultimately agreed to a new royalty based on how programmes perform on streaming services \u2014 far less than Drescher had hoped for but still a significant shift in the formula pioneered by Netflix. The union also won protections against the use of actors\u2019 digital likenesses without approval.\u00a0<\/p>\n<p>\u201cThe actors got a phenomenal deal with great protections from AI,\u201d said Kevin Walsh, founder and chief executive of The Walsh Company, a production business with a multiyear deal at Apple TV+. \u201cIt\u2019s a win for them, just like it was a win for the writers.\u201d\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Among the most immediate effects of the strike\u2019s resolution will be Hollywood\u2019s rollout of holiday movies and prestige films ahead of the awards season. Union rules prohibited actors from promoting films during the strike \u2014 robbing the studios of a linchpin of their marketing plans \u2014 but stars are now free to walk the red carpets and give interviews.\u00a0<\/p>\n<p>This means Joaquin Phoenix and Vanessa Kirby will be able to appear at next week\u2019s premieres of <em>Napoleon <\/em>\u2014 the $250mn Ridley Scott epic financed by Apple TV+ and distributed by Sony \u2014 in London and Paris. <\/p>\n<figure class=\"n-content-image n-content-image--full\"><picture><source media=\"(min-width: 700px)\"  width=\"2191\" height=\"1461\"><\/source><source media=\"(max-width: 490px)\"  width=\"1461\" height=\"1461\"><\/source><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/infundpros.com\/wp-content\/uploads\/2023\/11\/https:\/\/d1e00ek4ebabms.cloudfront.net\/production\/d6a00f5c-d6ec-4b5b-a92a-6ac49c557aba.jpg\" alt=\"Joaquin Phoenix and Vanessa Kirby in Napoleon\" data-image-type=\"image\" width=\"2191\" height=\"1461\"><\/picture><figcaption class=\"n-content-picture__caption\"><span>Ridley Scott\u2019s new film \u2018Napoleon\u2019 with Joaquin Phoenix and Vanessa Kirby will open next week. The two actors will be able to appear at the premiere after the SAG-AFTRA union reached a deal with Hollywood studios<\/span><span> <!-- -->\u00a9 Scott Free\/Alamy<\/span><\/figcaption><\/figure>\n<p>\u201cTo have our actors walk down those carpets and be photographed globally is a big amplification for the movie,\u201d said Walsh, a producer on the film.\u00a0<\/p>\n<p>But the unions\u2019 victories come at a moment when Hollywood studios are slashing costs \u2014 including their budgets for new TV series and movies \u2014 following years of huge investments in content for their streaming services. Many in Hollywood say this means that while the writers and actors will be paid more for their work, there may be less work to do.\u00a0\u00a0<\/p>\n<p>Disney on Wednesday said it would cut its spending on content by another $2bn next year to about $25bn \u2014 well below the $30bn it spent in 2022. Netflix said last month that the strikes had led to a $1bn reduction in new content spending, bringing its total budget to roughly $13bn this year, and that if the actors\u2019 strike was resolved \u201cin the near future\u201d it expected to spend $17bn \u2014 around the level of recent years \u2014 next year.<\/p>\n<p>But Warner Bros Discovery warned on Wednesday that the lingering effects of the strikes, combined with a weak ad market, would hurt the company\u2019s ability to achieve its debt reduction targets, sending its share price down 19 per cent.<\/p>\n<p>\u201cIt\u2019s going to be tougher to get movies across the line but if you have good quality and good talent and good material, you\u2019ll still be able to get stuff done,\u201d said one Hollywood executive.\u00a0<\/p>\n<p>Whatever is happening with studio budgets, actors say they are ready to get back to work. Elyssa Phillips, an actor, comedian and writer who served as a strike captain outside the Disney studio lot, said she was \u201ccrying tears of joy\u201d when she heard the news on Wednesday that the industrial action was ending.\u00a0<\/p>\n<p>\u201cI spoke to my agent and manager\u2009.\u2009.\u2009.\u2009and they know their clients are ready to go. Everyone is chomping at the bit to get back to work. I never thought I would say this, but I\u2019m looking forward to auditioning. I\u2019m so excited to audition again.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.ft.com\/content\/5a180579-a811-4100-8eeb-861591a5af12\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay informed with free updates Simply sign up to the Media myFT Digest &#8212; delivered directly to your inbox. After six months&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-12452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hollywood snaps back into action after actors reach deal to end strikes | inFundPros<\/title>\n<meta name=\"description\" content=\"Stay informed with free updatesSimply sign up to the Media myFT Digest -- delivered directly to your inbox.After six months of strikes, Hollywood is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infundpros.com\/?p=12452\" \/>\n<meta property=\"og:locale\" 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