{"id":12730,"date":"2023-11-12T01:06:23","date_gmt":"2023-11-12T01:06:23","guid":{"rendered":"https:\/\/infundpros.com\/business\/entrepreneurs-launch-global-media-buying-and-marketing-agency-for-start-ups\/"},"modified":"2023-11-12T01:06:23","modified_gmt":"2023-11-12T01:06:23","slug":"entrepreneurs-launch-global-media-buying-and-marketing-agency-for-start-ups","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=12730","title":{"rendered":"Entrepreneurs launch global media buying and marketing agency for start-ups"},"content":{"rendered":"<div>\n<p>Stay informed with free updates<\/p>\n<p class=\"article__content-sign-up-topic-description\"><span>Simply sign up to the <!-- -->Media<!-- --> myFT Digest &#8212; delivered directly to your inbox.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=501baa4e-944d-4085-82a0-660eef85cf5b&amp;concept-id=b3deeebe-5f46-4b98-b6d4-4209c76e3086\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>A global media buying and marketing agency will be launched aimed at start-ups and smaller tech businesses backed by media executive Marc Boyan and Founders Forum boss Brent Hoberman.<\/p>\n<p>Miroma Founders Network (MFN) will deliver services similar to those provided by larger advertising agencies, but tailored for entrepreneurs and high-growth start-ups that can struggle to afford help with marketing.<\/p>\n<p>MFN will also target other venture and private equity-backed companies at all stages as well as small businesses more broadly, including with help fundraising as well as driving sales.<\/p>\n<p>The joint venture comes as start-ups are struggling to raise new rounds of cash because of the venture capital market slowdown and uncertain economic backdrop, which has caused an increase in business failures.<\/p>\n<p>MFN said that it would help small businesses and start-ups increase their marketing competitiveness. MFN will initially offer services in the UK, US and Asia-Pacific regions.<\/p>\n<p>Boyan is founder and chief executive of UK-based Miroma Group, which owns a number of media and marketing groups including a tie-up with actor Idris Elba and a majority stake in Buzz 16, the content company launched in 2016 by footballer Gary Neville.<\/p>\n<p>Boyan said that the joint venture was \u201cuniquely placed\u201d to support the market for start-ups.\u00a0<\/p>\n<p>The group is expected to use relationships and connections through the Founders Forum, a group of businesses that aims to empower entrepreneurs, and through Hoberman, the founder of Lastminute.com, the online travel and leisure retailer, who is well connected in the tech world.<\/p>\n<p>Hoberman said that MFN \u201cwill bring critical media-buying and marketing communications services to scaling founders who need a tailored approach, particularly as many navigate the challenges of today\u2019s fundraising landscape\u201d.<\/p>\n<p>The company will have a team in place to offer marketing consultancy, communications planning, and media planning and buying, as well as the review and implementation of data and analytics infrastructures.\u00a0<\/p>\n<p>MFN will also work with the Founders Forum\u2019s creative and brand agency, Founders Makers, its executive search firm, Founders Keepers, and full-service law firm, Founders Law.<\/p>\n<p>Boyan has his own venture capital group, Miroma Venture, which in the past has been linked with a bid to acquire Channel 4 after the government considered the prospect of privatisation last year. Boyan has also registered his interest in a potential bid for the Telegraph newspaper.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.ft.com\/content\/501baa4e-944d-4085-82a0-660eef85cf5b\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay informed with free updates Simply sign up to the Media myFT Digest &#8212; delivered directly to your inbox. A global media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-12730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrepreneurs launch global media buying and marketing agency for start-ups | inFundPros<\/title>\n<meta name=\"description\" content=\"Stay informed with free updatesSimply sign up to the Media myFT Digest -- delivered directly to your inbox.A global media buying and marketing agency will\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infundpros.com\/?p=12730\" \/>\n<meta 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