{"id":14285,"date":"2025-03-27T05:19:18","date_gmt":"2025-03-27T05:19:18","guid":{"rendered":"https:\/\/infundpros.com\/?p=14285"},"modified":"2025-03-27T05:19:18","modified_gmt":"2025-03-27T05:19:18","slug":"blue-chip-advertisers-flock-to-fox-news-following-trump-return","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=14285","title":{"rendered":"Blue-chip advertisers flock to Fox News following Trump return"},"content":{"rendered":"<div>\n<p>Unlock the White House Watch newsletter for free<\/p>\n<p class=\"article__content-sign-up-topic-description\">Your guide to what the 2024 US election means for Washington and the world<\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=2b297461-309a-4022-9e73-2bdcb3ae229a&amp;newsletter-id=65b8fec772badb00166eafc6\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>Fox News has attracted 125 new blue-chip advertisers since the US election, as Rupert Murdoch\u2019s cable television channel commands soaring audiences during Donald Trump\u2019s second presidency.<\/p>\n<p>Companies including Amazon, GE Vernova, JPMorgan Chase, Netflix and UBS have recently aired advertisements on Fox News for the first time in at least two years.<\/p>\n<p>\u201cHistorically, after an election, networks will see ratings dips. When we saw an acceleration in ratings, we saw new advertisers coming in,\u201d Jeff Collins, Fox Corp\u2019s president of ad sales, said in an interview.\u00a0\u00a0<\/p>\n<p>The influx of advertisers is a departure from the first Trump administration, when some brands avoided the network\u2019s more controversial programming amid consumer backlash.<\/p>\n<p>In 2018, former Fox host Tucker Carlson\u2019s on-air comments about immigrants making the US \u201cpoorer and dirtier\u201d spurred big brands such as T-Mobile to pull ads from his programme.<\/p>\n<p>Fox executives say the network is partly benefiting from a decline in the wider traditional television universe. As audiences have shifted online, Fox News is among the few remaining places where brands can reach millions of viewers at once.\u00a0<\/p>\n<p>\u201cThe landscape has changed dramatically,\u201d Collins said. \u201cIn today\u2019s fragmented landscape, this audience is hard to ignore.\u201d\u00a0<\/p>\n<p>Fox chief executive Lachlan Murdoch noted the phenomenon at an investor conference earlier this month. <\/p>\n<p>\u201cBecause of the election results, many advertisers have sort of rethought their positioning in this country and understand that the Fox News viewer really does represent middle America \u2014 and they\u2019re responding with their cheque books,\u201d he said.<\/p>\n<p>From 2018 through 2020, some advertisers had a \u201cno air\u201d list of Fox News programmes they wanted to avoid, according to a person close to the company. These tended to be opinion shows, such as Tucker Carlson\u2019s nightly programme, the person added. <\/p>\n<p>Consumer goods company Procter &amp; Gamble, one of the largest advertisers in the US, stopped running ads during Carlson\u2019s nightly show but returned to that slot in 2023 after he was ousted from Fox.\u00a0P&amp;G said its ads appear on a wide range of media that deliver a breadth of content.<\/p>\n<p>\u201cWe constantly monitor advertising placement to ensure the media companies from which we buy ads meet these standards and address any potential issues directly with the appropriate parties,\u201d the company said.<\/p>\n<p>Fox executives say their audience is politically diverse. Collins said, for example, 60 per cent of Democrats that watched Trump\u2019s March address to Congress on cable news viewed it on Fox News. \u201cThat has gone a huge way in getting advertisers back into hours that they didn\u2019t previously run in,\u201d he said.\u00a0<\/p>\n<p>High-profile Fox interviews such as those with Ukraine\u2019s President Volodymyr Zelenskyy and Israel\u2019s Prime Minister Benjamin Netanyahu have also attracted advertisers. <\/p>\n<p>\u201cIt has become this virtuous cycle where we get the best interviews, that\u2019s fuelling larger audience growth,\u201d Collins said.<\/p>\n<p>As television audiences elsewhere have shrunk, Fox News has swallowed up other networks, taking up 70 per cent of all cable news viewership. The channel has averaged 3mn viewers during the primetime hours of 8pm-11pm this year, up nearly 50 per cent compared with the same period a year ago.<\/p>\n<p>In recent months Fox News has even rivalled broadcast television, which traditionally attracts larger audiences because it is free to watch. From Trump\u2019s inauguration on January 20 up to March 10, Fox News drew 4mn viewers during primetime hours, beating CBS\u2019s 3.9mn and NBC\u2019s 3.4mn.\u00a0<\/p>\n<p>The Murdoch-owned channel \u201csupplies massive, cost-effective [audience] reach, which remains TV advertisers\u2019 primary goal\u201d, said Forrester senior analyst Nikhil Lai.<\/p>\n<p>Brian Wieser, a top advertising analyst, believes brands are warming up to Fox as part of a broader cultural and political shift in corporate America.\u00a0<\/p>\n<p>\u201cTo be blunt, not enough people care about the same issues they cared about in the past. There were advertisers who didn\u2019t necessarily believe in the reasons why they should stay away from that kind of content, but they knew that it would be bad for their business. Nobody wanted a potential boycott,\u201d Wieser said.\u00a0\u00a0<\/p>\n<p>Lachlan Murdoch told investors this month: \u201cThe election and the election results have validated Fox News\u2019s position.\u201d<\/p>\n<p>Amazon and UBS declined to comment. JPMorgan, Netflix and GE Vernova did not respond to requests for comment.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.ft.com\/content\/2b297461-309a-4022-9e73-2bdcb3ae229a\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the White House Watch newsletter for free Your guide to what the 2024 US election means for Washington and the world&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-14285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue-chip advertisers flock to Fox News following Trump return | 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