{"id":2487,"date":"2023-10-17T21:01:28","date_gmt":"2023-10-17T21:01:28","guid":{"rendered":"https:\/\/infundpros.com\/finance\/review-this-pricey-tequila-has-roots-in-ukraine\/"},"modified":"2023-10-17T21:01:28","modified_gmt":"2023-10-17T21:01:28","slug":"review-this-pricey-tequila-has-roots-in-ukraine","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=2487","title":{"rendered":"Review: This pricey tequila has roots in Ukraine"},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0002617421\" role=\"document\">\n<h2>The bottle<\/h2>\n<p>Laneta tequila ($89.99-$169.99, depending on expression)<\/p>\n<h2>The back story<\/h2>\n<p>Normally, when we talk about tequila, we talk about Mexico, where the agave-based spirit hails from. But Laneta is a tequila that also has roots in a very unexpected place \u2014 namely, Ukraine.<\/p>\n<div class=\"paywall\">\n<p>That\u2019s because it was founded in part by Edward Geyman, a fourth-generation Ukrainian glassmaker who is now based in the United States and also runs Carvart, a prominent architectural-solutions company.<\/p>\n<p>The story goes that Geyman, a fan of agave spirts, was looking for a new way to showcase his design work, so he eventually partnered with Manny Blanco, a booze-industry veteran, on a tequila brand. Laneta, which refers to \u201cla neta\u201d (a Mexican colloquialism for \u201cthe truth\u201d), launched a few years ago, but is making a renewed push of late in this country.<\/p>\n<p>Given Geyman\u2019s interest in all things glass, the bottle became key to the brand\u2019s identity. Specifically, it\u2019s a super-tall bottle \u201417 inches \u2014 by industry standards. The scaling on the sides is intended to evoke the texture of the agave leaves, while the smooth neck is supposed to reflect the transformation of the agave into a refined spirt.<\/p>\n<p>\u201cThere is rich symbolism at every point in the design,\u201d Geyman told MarketWatch, noting that he takes this glass stuff seriously and that his great grandfather was \u201cmaking glass and selling it door to door in the 1930\u2019s Soviet-era Ukraine.\u201d<\/p>\n<p>Geyman added that the bottle \u201cwas an opportunity to create something that would immediately catch your eye on a backbar and feel luxurious in your hands.\u201d<\/p>\n<p>Of course, there\u2019s also the liquid inside the bottle, which is indeed sourced in Mexico. The brand bills itself as a small-batch, ultra-premium tequila (the pricing certainly reflects that). It is growing its portfolio, having recently added an a\u00f1ejo expression ($129.99) to its lineup.<\/p>\n<p>The brand\u2019s push comes at a time when tequila and mezcal sales are soaring in the U.S. The Distilled Spirits Council of the United States says the category of Mexican spirits has grown by 528.5% over the last two decades, reaching $6 billion in sales (based on supplier revenue).<\/p>\n<h2>What we think about it<\/h2>\n<p>No question: That\u2019s one impressive tequila bottle. But the liquid is tasty as well. I sampled the highest-end expression, the extra a\u00f1ejo ($169.99), which is about as delicate as tequila gets, with notes of the what the brand as chocolate and \u201cluscious date cake.\u201d It\u2019s one to sip slowly, perhaps as you admire the design of the bottle.<\/p>\n<h2>How to enjoy it<\/h2>\n<p>As I said, this is a sipper for sure. But if you go with the base-level blanco expression ($89.99), the brand says it can be tapped for cocktails and makes for a \u201cbeautifully balanced margarita.\u201d<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/story\/this-pricey-tequila-has-roots-in-ukraine-548b6524?mod=personal-finance\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bottle Laneta tequila ($89.99-$169.99, depending on expression) The back story Normally, when we talk about tequila, we talk about Mexico, where&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-2487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance"},"yoast_head":"<!-- This site is optimized with 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