{"id":3940,"date":"2023-10-21T07:08:58","date_gmt":"2023-10-21T07:08:58","guid":{"rendered":"https:\/\/infundpros.com\/business\/why-i-believe-in-taylor-swift\/"},"modified":"2023-10-21T07:08:58","modified_gmt":"2023-10-21T07:08:58","slug":"why-i-believe-in-taylor-swift","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=3940","title":{"rendered":"Why I believe in Taylor Swift"},"content":{"rendered":"<div>\n<p>Stay informed with free updates<\/p>\n<p class=\"article__content-sign-up-topic-description\"><span>Simply sign up to the <!-- -->Arts<!-- --> myFT Digest &#8212; delivered directly to your inbox.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=c8a62fea-5dba-4029-9998-8f5086134c1f&amp;concept-id=db569e65-6814-4993-9155-73bc7c8115cd\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>For a brief hallucinogenic moment while watching Taylor Swift: The Eras Tour last Sunday I considered the possibility that, were we able to harvest the collective goodwill apparent in the SoFi Stadium in Los Angeles, we might actually be able to enact some sort of lasting global peace. The positivity radiating from the stadium \u2014 the fem-ergy (for it was mostly women) \u2014 was so electric, I became completely overwhelmed.<\/p>\n<p>Is this what apostles feel when they experience conversion, I wondered, as I heavy-sobbed while watching Swift emerge onstage via billowing lavender-coloured clouds? Is this pure ecstasy, I mused, while cry-laughing through her first Era (<em>Fearless<\/em>, one of the ten albums she cycles through throughout the evening), in which Swift performed her tweenage country breakouts wearing a gold-fringed minidress? <\/p>\n<p>Like the crowd, I was overcome with Swiftian devotion. Even though I could not share my joy with them. Unlike those people in the stadium, in California, I was splayed out on a La-Z-Boy in the Swiss Cottage Odeon, in an Imax theatre some several thousand miles away.<\/p>\n<p>The abridged cinematic instalment of Swift\u2019s epic US tour opened last weekend, taking a global box office of $123.5mn in its opening weekend. Apparently the film\u2019s receipts fell slightly short of some predictions, but it\u2019s still the biggest concert film opening weekend of all time. Directed by Sam Wrench, the film offers a high definition version of precisely what you would have seen had you had a ticket to the show. A lame exchange, I hear you mutter: how could you even hope to capture the magic of a live event? And you would have a point. But did ticket holders get to swoop before the stage at eyeball level, so close you could take in every fibre of Swift\u2019s snag-free shimmer hosiery and each follicle of her curling hair. Were you close enough to catch every side-eye, smirk and teardrop? To observe how her lipstick never, ever seems to smudge? There were no backstage moments, no self-reflection \u2014 this was no Maysles\u2019 brother masterpiece, such as <em>Gimme Shelter<\/em>, their documentary take on Altamont. This was simply Eras, pretty much from start to finish, and it was one of the happiest 2 hours 48 minutes I\u2019ve ever spent. <\/p>\n<p>My screening was quite \u201clightly\u201d attended, and made up of people I would never have imagined fans. Unlike the SoFi hoards of spangled Swifties, with their cowboy hats and fists of friendship bracelets, the Swiss Cottage Swifties were a very low-key tribe. The thirtysomething gentleman sitting to my right had a beard, and looked like he might work in fintech. He wore a hoodie and sat slumped low in his seat: I assumed he had been strong-armed by his girlfriend until I realised he was quietly singing every single lyric to every single song. <\/p>\n<blockquote class=\"n-content-pullquote n-content-pullquote--no-image\" aria-hidden=\"true\">\n<div class=\"n-content-pullquote__content\">\n<p>That fact that she infuriates male critics by not looking like a sexpot, is good enough for me<\/p>\n<\/div>\n<\/blockquote>\n<p>Much ink has been spilled over Swift\u2019s supremacy, and what precisely her secret sauce may be. That fact that she infuriates male critics by not looking like a sexpot, is good enough for me. Some cite Eras as pure nostalgia in which, by acknowledging Swift\u2019s growth across ten albums, we see reflected the different eras we have cycled through ourselves. There\u2019s also much talk of her relatability, her spooky gift for transposing heartbreak into bridges, and the fact she can tap the smallest human failings (pettiness, social anxiety, clumsiness) and spin them into giant unapologetic karaoke songs. Then there\u2019s her odd brand of beauty, part Barbie, part Southern belle: Swift\u2019s career has always seen her playing with the tropes of femininity \u2014 the homecoming queen, the fairy nymph, the socialite \u2014 only to subvert them with a goofy charm. <\/p>\n<p>On stage, wearing a velvet Kate Bush cape while pawing at a moss-covered piano, she gave us another glimpse into her soul. While describing her approach to <em>Evermore<\/em>, one of her two lockdown albums, she called herself \u201ca lonely millennial woman covered in cat hair\u201d, and how she had wanted to tell a story about someone made up instead. As preposterous as the moment seemed \u2014 I repeat, a moss-covered piano, in a stadium miles deep in fans \u2014 it still felt like the true confession of the eternal singleton. <\/p>\n<p>Moreover, she then embellished it with details. Swift makes no apology for who she is: if she\u2019s single it\u2019s all out there in the lyrics, she\u2019s obsessively jealous, a bit too speedy moving forward, and almost suffocating in her pursuit of true romance. No wonder she\u2019s not \u201csexy\u201d, she can be scary as all hell. Where most people try to hide their worst neuroses, Swift packages them all up and broadcasts them at full volume. People might identify, but few would surely want to be Swift, least of all herself (just read the lyrics of \u201cAnti-hero\u201d.) <\/p>\n<p>Cynics will say that such knowing self-deprecation is what fills the stadium coffers \u2014 as of this week, Swift\u2019s new boyfriend is the all-star American football hero Travis Kelce. But I believe her cat-hair lamentations are the essence of her appeal. Taylor Swift may be making up to $13mn per night of Eras, and she\u2019s only now beginning the global chapter of the tour. She\u2019s insanely successful, talented, funny and \u2014 suck it, losers \u2014 sexy. But, 17 years later, she\u2019s still pursuing that lonely quest to find the perfect ending for her fairytale.<\/p>\n<p><em>Email Jo at <\/em><em>jo.ellison@ft.com<\/em><\/p>\n<p><em>Follow <\/em><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/ftweekend?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" data-trackable=\"link\"><em>@ftweekend<\/em><\/a><em> on X to find out about our latest stories first<\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>Read the full article <a href=\"https:\/\/www.ft.com\/content\/c8a62fea-5dba-4029-9998-8f5086134c1f\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay informed with free updates Simply sign up to the Arts myFT Digest &#8212; delivered directly to your inbox. For a brief&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-3940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why I believe in Taylor Swift | inFundPros<\/title>\n<meta name=\"description\" content=\"Stay informed with free updatesSimply sign up to the Arts myFT Digest -- delivered directly to your inbox.For a brief hallucinogenic moment while watching\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infundpros.com\/?p=3940\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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