{"id":6751,"date":"2023-10-29T15:29:27","date_gmt":"2023-10-29T15:29:27","guid":{"rendered":"https:\/\/infundpros.com\/markets\/stocks\/after-100-years-of-innovating-entertainment-disney-is-at-a-crossroads\/"},"modified":"2023-10-29T15:29:28","modified_gmt":"2023-10-29T15:29:28","slug":"after-100-years-of-innovating-entertainment-disney-is-at-a-crossroads","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=6751","title":{"rendered":"After 100 years of innovating entertainment, Disney is at a crossroads"},"content":{"rendered":"
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\u00a9 Reuters. FILE PHOTO: People attend the “Happily Ever After” fireworks display at the Walt Disney World Magic Kingdom theme park in Orlando, Florida, U.S. July 30, 2022. REUTERS\/Octavio Jones\/File Photo<\/span>
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By Ally Levine, Anurag Rao, Adolfo Arranz and Dea Bankova<\/p>\n

(Reuters) – As Walt Disney <\/span><\/span> (NYSE:) turns 100, investors worry it’s beginning to show its age. The share price dropped to its lowest level in nearly nine years as the company stumbles in the age of streaming.<\/p>\n

But adapting to the times is not a new challenge for Disney, rather it\u2019s been a point of survival throughout the company\u2019s history.<\/p>\n

A century ago when \u201cDisney\u201d was a single person, not a global company worth over $150 billion, emerging sound and color technologies rattled the silent film industry.<\/p>\n

But Walt Disney had a strong motivation for embracing these new tools — to capture the audience.<\/p>\n

\u201cHe wanted his animation to be believable, he wanted it to transcend what we typically think of as animation,\u201d said Chris Pallant, professor of animation and screen studies at Canterbury Christ Church University in the United Kingdom.<\/p>\n

Disney Studios opened in Hollywood in 1923 \u2013 geographically and conceptually distant from the animation powerhouses in New York. Disney envisioned a future in which animated features would garner the same respect as the live-action films being shot down the street.<\/p>\n

He obsessed over quality and poured money into producing cartoons that would resonate with his audience. He wrote that observing the real world was key and animation must have, \u201ca foundation of fact, in order that it may more richly possess sincerity.\u201d<\/p>\n

The studio formalized 12 principles of animation which transformed static sketches into lively characters on a screen. Veteran animators taught the principles to each of the new artists who joined the studio to ensure consistency.<\/p>\n

ANIMATION LEADER<\/p>\n

Walt Disney entered the animation scene as a young businessman, well positioned to capitalize on existing techniques and embrace new tools. He and his studio harnessed sound, color and 3D camera technology with an organized and scalable approach, which was not necessarily cost-effective but produced high-quality animations.<\/p>\n

Seemingly each time Disney\u2019s projects were financially successful, he would use the money to double his aspirations for the next film. \u201cIn a way,\u201d Pallant said, \u201cDisney survives his own ambition.\u201d<\/p>\n

Disney Studios managed to lead the Western animation industry for decades through its innovations and dedication to captivating stories. But its reign would not last as a new technology arrived and Disney was late to greet it.<\/p>\n

By the turn of the century, Pixar\u2019s progress in computer-generated animations had eclipsed Disney\u2019s traditional hand-drawn style, namely with the first totally computer-generated animation \u201cToy Story\u201d. But Disney didn\u2019t need to innovate its way out of its problems this time. It could rely on a new tool: money. Merchandise, theme parks and cable TV had filled the company\u2019s pockets for decades. Disney bought Pixar in 2006 for $7.4 billion, and with it, Pixar\u2019s ability to enchant audiences with pixels.<\/p>\n

As a hand-drawn studio, Disney\u2019s eventual recognition of computer animation is an important moment, said Pallant who is also the president for the Society for Animation Studies. \u201cI think that is an echo back to an earlier life,\u201d Pallant said. \u201cThey were not afraid to move with the times. That shows you the willingness to reinvent themselves as a 75- or 80-year-old company.\u201d<\/p>\n

Now at the 100-year mark, streaming poses yet another challenge. Disney\u2019s early gambles in new technology produced quality films that distinguished the studio from its competitors. Later, embracing computers preserved the studio as a major player in animation. Now, stockholders are closely watching what Disney will do as it moves into its next century. <\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

5\/5 \u00a9 Reuters. FILE PHOTO: People attend the “Happily Ever After” fireworks display at the Walt Disney World Magic Kingdom theme park…<\/p>\n","protected":false},"author":1,"featured_media":6752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-6751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stocks"},"yoast_head":"\nAfter 100 years of innovating entertainment, Disney is at a crossroads | inFundPros<\/title>\n<meta name=\"description\" content=\"5\/5 \u00a9 Reuters. 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