{"id":9981,"date":"2023-11-05T23:39:02","date_gmt":"2023-11-05T23:39:02","guid":{"rendered":"https:\/\/infundpros.com\/business\/taylor-swifts-replica-1989-surpasses-sales-of-original-album\/"},"modified":"2023-11-05T23:39:02","modified_gmt":"2023-11-05T23:39:02","slug":"taylor-swifts-replica-1989-surpasses-sales-of-original-album","status":"publish","type":"post","link":"https:\/\/infundpros.com\/?p=9981","title":{"rendered":"Taylor Swift\u2019s replica 1989 surpasses sales of original album"},"content":{"rendered":"<div>\n<p>Unlock the Editor\u2019s Digest for free<\/p>\n<p class=\"article__content-sign-up-topic-description\"><span>Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/span><\/p>\n<p><iframe class=\"article__content-sign-up-iframe close\" scrolling=\"no\" id=\"signUpIframe\" data-prev-url=\"\/register\/in-article-sign-up?ft-content-uuid=e3b65d97-4fa2-487e-b200-c1e8fbe5c194\"><\/iframe><\/div>\n<div id=\"article-body\">\n<p>Taylor Swift\u2019s replica of her album <em>1989<\/em> has sold nearly 1.7mn copies in the first week of its release, the pop star\u2019s biggest hit yet in a multiyear project to regain ownership of her music after her catalogue was sold to a private equity group.\u00a0<\/p>\n<p>With 1.65mn album-equivalent units sold in the week ending November 2, <em>1989 (Taylor\u2019s Version)<\/em> is the biggest debut of Swift\u2019s career, surpassing the 1.3mn in sales of the original album on its release in 2014, according to data provider Luminate.\u00a0<\/p>\n<p>It is the biggest first week for any album release since 2015. The tally includes streams, purchases of CDs and vinyl, and digital download sales.\u00a0<\/p>\n<p>After it was revealed in 2020 that investment fund Shamrock acquired the master recordings of her first six albums for $300mn, Swift announced that she would re-record the songs, a move that would \u201cdiminish the value of my old masters\u201d. <em>1989<\/em> is the fourth album she has recreated and released in the past two years.<\/p>\n<p>\u201cI was born in 1989, reinvented for the first time in 2014. And a part of me was reclaimed in 2023 with the re-release of this album I love so dearly\u201d, Swift said on October 27.\u00a0<\/p>\n<p>Blockbuster opening-week music sales have become a rare feat in the age of digital streaming. Over the past decade, only five albums have managed to sell 1mn copies in the first week of their release, four of which were Swift\u2019s.\u00a0<\/p>\n<p><em>1989<\/em> was the fifth of six albums Swift made while still tied to her old record label, the Nashville-based Big Machine Records. It had been a big commercial hit in 2014 \u2014 at a time when the music industry was still decimated by piracy, with streaming not yet making up for the losses. <em>1989 (Taylor\u2019s Version)<\/em> arrives as US recorded music revenue has recovered substantially, powered by the rise of streaming.<\/p>\n<p>It is unclear how much the re-recording of old albums will affect Shamrock\u2019s investment.\u00a0But the new versions are being streamed and purchased far more than the old ones, according to Luminate data.\u00a0<\/p>\n<p><em>Fearless (Taylor\u2019s Version)<\/em> has sold about 627,000 album-equivalent units this year \u2014 almost triple the 226,000 units for the original<em> Fearless<\/em> album. The newer version of <em>Red<\/em> sold 884,000 units, while the original is around 214,000, Luminate said.<\/p>\n<p>The strong showing for <em>1989 (Taylor\u2019s Version)<\/em> is a boost to Universal Music, the world\u2019s largest record company, which distributes Swift\u2019s work and takes a percentage of her sales. Universal last month reported revenue of \u20ac2.8bn in its most recent quarter, up 3 per cent from the prior year period.\u00a0 <\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.ft.com\/content\/e3b65d97-4fa2-487e-b200-c1e8fbe5c194\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Taylor Swift\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-9981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift\u2019s replica 1989 surpasses sales of original album | inFundPros<\/title>\n<meta name=\"description\" content=\"Unlock the Editor\u2019s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Taylor Swift\u2019s replica of her\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infundpros.com\/?p=9981\" \/>\n<meta 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